Vision and strategic ambitions
Vattenfall’s vision is to be a leading European energy company.
Vattenfall strives to enhance its customers’ competitiveness, environment and quality of life by providing efficient energy solutions and world-class service. Vattenfall aspires to be the customers’ first choice - that is, the energy supplier that customers prefer, and it strives to be the energy company that manages its assets best, environmentally as well as financially. The Group’s financial targets and its five strategic ambitions are the foundation of this undertaking, which should be guided by Vattenfall’s core values: openness, accountability and effectiveness.
Vattenfall aspires to provide energy solutions that meet its customers’ needs and contribute to sustainable development in society. Continuously creating value is a fundamental prerequisite for the Group’s long-term ability to invest in new electricity and heat generation with low environmental impact. How this is achieved is set out by the Group’s five strategic ambitions: Number One for the Customer, Number One for the Environment, Profitable Growth, Benchmark for the Industry and Employer of Choice. These ambitions interact with each other and are interdependent.
If Vattenfall can contribute to sustainable growth of society by offering energy solutions that meet its customers’ needs and a high environmental standard, Vattenfall will also win the trust of its customers and the general public.
If Vattenfall has the public’s trust, it can more easily attract the right competence.
With the right competence, good leadership and committed employees, Vattenfall can be a model for the industry.
If Vattenfall is a model for the industry, focusing on operational efficiency and value creation, it can continue to expand with good profitability, which is a basic prerequisite for its ability to contribute to sustainable growth of society and work according to the strategic direction of Making electricity clean and the climate vision of being climate-neutral by 2050.
